Resume

Jane T. Massey
809 Derby Trace, Nashville, TN 37211 | 615.945.6231 | jane@janemassey.com | http://janemassey.com

Resume

Qualifications Summary:

Persuasive online and offline communicator through engaging copywriting, ruthless editing, strategic content planning and placement. Effective e-commerce management. Experienced event and project planner, manager and promoter.

Technical Abilities

Software:	Developer Languages:	Applications:
Photoshop Quark DreamWeaver, BBEdit Microsoft Office, iWork, iLife and cloud	HTML	CMS Nexternal and Magento ecommerce ExactTarget, Emma, MailChimp Google Analytics

Experience Highlights:

Web Project/Content Strategy Manager

Meets and regularly communicates with clients to scope out new digital content and projects
Reviews, edits, writes and uploads web content
Creates and executes work plans and revises to meet changing needs
Identifies resources and assigns responsibilities
Tests deliverables assuring optimal UX/IA standards
Coordinates with communications to assure social, web and content align
Supports organizational social media channels
Analyzes internet trends, determining how to incorporate and optimize new organizational tactics

eCommerce and eMarketing Management

Took a small niche publisher online store from less than $30K in annual sales to more than $500K
In the first year, sales increased 57%, and the average lift thereafter was 12% over each previous year
Managed design of B-to-B pay-on-account system, acquiring 4000 new customers with a 90% pay-up rate
Developed and managed a permission-based annual email promotional plan, organically taking an opt-in list from zero to 12K
Co-produced podcast interviews of authors

Marketing/Promotion Coordination

Managed print, event, direct mail and web campaigns and analyzed ROI effectiveness of each project
Contributed to the annual marketing strategy for six magazines and annual lists of 30 book titles
Wrote and edited direct mail, catalogs, brochure and trade advertising. QA pre- and post-digital print production

Editorial Support

Edited manuscripts for accuracy, tone, grammar and overall content assessment
Managed copyright permissions
Worked with graphic designers on covers and interior pages

Employment History:

WEB PROJECT/CONTENT STRATEGY MANAGER, GBOD.org (current)

eCOMMERCE MANAGER, The Upper Room (May 2001 - July 2009)

MARKETING COORDINATOR, The Upper Room (May 1998 - May 2001)

ASSISTANT EDITOR, DR (May 1996 - May 1998)

Education:

B.A. in Journalism/PR/Marketing and B.A. European History, cum laude | WKU, Bowling Green, KY

Professional Affiliations:

Digital Nashville, Social Media Club, Nashville Geeks

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